Where Do You See The Design Trend Heading?

Where do you see the design trend heading?

Basically, trends in design are catalysed by the fashion industry. Fashion moves much faster than interior design, so only some of the trends filter through to the industry, and, they tend to stay longer and evolve more gradually.

I believe 2010 will see a return to sentimentality and individuality. This means that interiors will showcase special ornaments highlighting pieces that are meaningful for the inhabitants of a particular space, pieces from across different time periods and geographical locations.

An object like the family crest of the founder of a hotel group or even a special vase holding special significance purchased from a foreign country by the home owner are some examples. This individualisation by means unexpected, personal and unique visual surprise elements serve as conversation pieces.

This trend is a move away from five-star mass appeal as seen in the quest for "luxe" that has dominated the design scene in recent years. While "luxe" still exists, my prediction is that it will become more personalized, tempered by natural textures and colours. Everything will serve to become more ethical, more profound and meaningful this year.

How is this trend applicable to your practice?

I believe several new styles will emerge. At our firm, we call it the "Big 3" encapsulated in the design concepts of "Harvest", "Global Cottage" and "New Age Jungle".

"Harvest" represents a call back to all that is natural, innocent, conservative and neutral. Think white linens with attention to detail and embroidery - restrained but exuding textural sentiments. Although conservative, this style will possess a tinge of sophistication through the use of colours such as beige, ivory, black and various shades of caramel. Essentially, formality is mixed with informality, and I believe the classical contemporary style as we know it today will evolve into this.

The "Global Cottage" points in the direction of diversity, globalisation and authenticity. This will marry the diverse concepts between locally produced materials with overseas sourced articles. Intricate international or native patterns will make a comeback, as will interesting interior pieces purchased during one's travels. The current "Modern Rustic" interior look will eventually evolve into this.

The "New Age Jungle" movement, meanwhile offers ideas that are futuristic, environmental, green, minimalist and natural. Architects and designers cannot help but incorporate green elements into their designs. How this translates into the interiors will be through interesting sculptural curves and the emergence of smaller, efficient areas with more attention to detail. Fabric prints will be inspired by nature, with close-up photos and superimposed images of insect wings and animal skins.